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New campaign spotlights the formula that fights odor for up to 72 hours.
Old Spice is joining forces with Marvel Studios’ Deadpool & Wolverine. In a new spot starring Deadpool and his roommate Blind Al, Old Spice Total Body Deodorant steps in to offer Deadpool 24/7 freshness from pits to toes. “We developed our Total Body Deodorant so that every guy, hero and antihero, can stay fresh all over all day,” said Kate DiCarlo, Old Spice’s senior communications director. “In this campaign, we show everyday moments where you need to be your freshest, while al...
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